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Natural resource exploitation in the Dead Sea area, West Bank

Ahava cosmetics denounced for mining resources and factory in occupied territory.


The Dead Sea is renowned for its distinctive geographical, mineral and climatic features and is rich in natural resources, such as groundwater, surface water, springs system and deposits. The wide variety of minerals present in the area permits the development of profitable cosmetic industries and raw materials, such as silt, sand, gravel and mud, are regularly extracted for these purposes. Almost two-thirds of the western shore of the Dead Sea lies within the West Bank. Since 1967, Israel has unlawfully appropriated vast portions of Palestinian land in the occupied Dead Sea area primarily to establish settlements and through these exerting a firm control over the region, including over its natural resources. Ahava cosmetics company uses mineral-rich mud from the Dead Sea to make high end skin care products, and is based in the settlement of Mitzphe Shalem, established in 1970 on the land of the Bedouin village of Eyn Treibah, and claimed to serve as an “agricultural observatory”. According to an Al Haq report Ahava is "unlawfully utilising the Palestinian natural resources of the Dead Sea area for its own economic profits and therefore can be considered directly responsible for the pillage of the occupied territory's natural resources in clear violation of customary international law". The organization points out that Dead Sea mud has generated copious amounts of revenue for Ahava, Mitzphe Shalem, and other shareholders such as Gaon Holdings and Shamrock Holdings since 1988 while Palestinians are unable to enjoy the economic benefits of their confiscated lands and cannot move freely among Israeli settlements let alone live in them. Al-Haq has thus called on cosmetic retailers to provide clear information about the origin of products they sell to allow consumers to make an informed choice about purchases. They argue that there is international misinformation related with the origin of Ahava’s products, as in their labels it can be read “Made in Israel” and that this is a case of false advertising, as it hides their real origin and the fact that purchasing Ahava products finances injustices against Palestinians and diminishes Israel’s accountability in its unlawful land seizures.

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Basic Data
Name of conflict:Natural resource exploitation in the Dead Sea area, West Bank
Location of conflict:Mitzphe Shalem
Accuracy of locationHIGH (Local level)
Source of Conflict
Type of conflict. 1st level:Mineral Ores and Building Materials Extraction
Type of conflict. 2nd level:Land acquisition conflicts
Mineral processing
Mineral ore exploration
Specific commodities:Minerals extracted from Dead Sea water such as calcium, magnesium and potassiuls
Rare metals
Sand, gravel
Biological resources
Project Details and Actors
Project details

Dead Sea mud is renowned for its unique cosmetic qualities. Around 50 factories are working in the cosmetic field in the Western shore of Dead Sea, both in the occupied Dead Sea and those belonging to Israel. As an extremely lucrative economic activity, the level of production amounts about 29 million USD per year.

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Type of populationRural
Start of the conflict:01/01/1988
Company names or state enterprises:AHAVA (AHAVA) from Israel
International and Finance InstitutionsEuropean Union (EU)
Environmental justice organizations (and other supporters) and their websites, if available:Al Haq
Conflict & Mobilization
IntensityMEDIUM (street protests, visible mobilization)
Reaction stageIn REACTION to the implementation (during construction or operation)
Groups mobilizing:Artisanal miners
Indigenous groups or traditional communities
Industrial workers
International ejos
Local ejos
Local government/political parties
Local scientists/professionals
Forms of mobilization:Creation of alternative reports/knowledge
Development of a network/collective action
Involvement of national and international NGOs
Lawsuits, court cases, judicial activism
Media based activism/alternative media
Official complaint letters and petitions
Public campaigns
Street protest/marches
Appeals/recourse to economic valuation of the environment
Boycotts of companies-products
Environmental ImpactsVisible: Desertification/Drought, Soil contamination, Soil erosion, Large-scale disturbance of hydro and geological systems, Other Environmental impacts
Potential: Biodiversity loss (wildlife, agro-diversity), Surface water pollution / Decreasing water (physico-chemical, biological) quality, Reduced ecological / hydrological connectivity
Socio-economical ImpactsVisible: Displacement, Loss of livelihood, Militarization and increased police presence, Violations of human rights, Land dispossession, Other socio-economic impacts, Loss of landscape/sense of place
Potential: Increase in Corruption/Co-optation of different actors, Loss of traditional knowledge/practices/cultures
Project StatusIn operation
Conflict outcome / response:Land demarcation
Court decision (failure for environmental justice)
Application of existing regulations
Development of alternatives:By virtue of the temporary nature of the situation of occupation, Israel must be regarded only as the administrator of the natural resources belonging to the Occupied Palestinian Territory (OPT), and is obliged to administer them in accordance with the rule of usufruct. Accordingly, Israel is prohibited from exploiting natural resources in a way that undermines their capital and results in economic benefits for Israeli citizens, including settlers, or for its national economy.
Thus, Israel’s practices in the occupied Dead Sea area represent blatant violations of its legal obligations under international humanitarian and human rights law, since they favour Israeli economic interests while denying the Palestinian people their right to self-determination. The latter is considered a peremptory norm of international law, that is to say a norm that is binding on all States and from which no derogation is permitted.
Do you consider this an environmental justice success? Was environmental justice served?:No
Briefly explain:Ahava is a company still in operation in Palestinian territory, currently there is not a clear solution to these environmental justice violations.
Sources & Materials
References to published books, academic articles, movies or published documentaries

Ahava: Tracking the Trade Trail of Settlement Product

The Coalition of Women for Peace / Who Profits 2012
[click to view]

Pillage of the Dead Sea: Israel’s Unlawful Exploitation of Natural Resources in the Occupied Palestinian Territory . Al-Haq 2012
[click to view]

Links to general newspaper articles, blogs or other websites

Top Ten Corporate Criminals Alumni
[click to view]

Rights abuses make AHAVA a tough sell 2014
[click to view]

Related media links to videos, campaigns, social network

Virtual Field Visit: Natural resource exploitation in the Dead Sea area - The case of Ahava 2014
[click to view]

Meta information
Contributor:Jesus Marcos Gamero. Environmental Justice in Palestine Project. AlHaq / Heinrich Boll, [email protected]
Last update31/03/2017
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