The Dead Sea is renowned for its distinctive geographical, mineral and climatic features and is rich in natural resources, such as groundwater, surface water, springs system and deposits. The wide variety of minerals present in the area permits the development of profitable cosmetic industries and raw materials, such as silt, sand, gravel and mud, are regularly extracted for these purposes. Almost two-thirds of the western shore of the Dead Sea lies within the West Bank. Since 1967, Israel has unlawfully appropriated vast portions of Palestinian land in the occupied Dead Sea area primarily to establish settlements and through these exerting a firm control over the region, including over its natural resources. Ahava cosmetics company uses mineral-rich mud from the Dead Sea to make high end skin care products, and is based in the settlement of Mitzphe Shalem, established in 1970 on the land of the Bedouin village of Eyn Treibah, and claimed to serve as an “agricultural observatory”. According to an Al Haq report Ahava is "unlawfully utilising the Palestinian natural resources of the Dead Sea area for its own economic profits and therefore can be considered directly responsible for the pillage of the occupied territory's natural resources in clear violation of customary international law". The organization points out that Dead Sea mud has generated copious amounts of revenue for Ahava, Mitzphe Shalem, and other shareholders such as Gaon Holdings and Shamrock Holdings since 1988 while Palestinians are unable to enjoy the economic benefits of their confiscated lands and cannot move freely among Israeli settlements let alone live in them. Al-Haq has thus called on cosmetic retailers to provide clear information about the origin of products they sell to allow consumers to make an informed choice about purchases. They argue that there is international misinformation related with the origin of Ahava’s products, as in their labels it can be read “Made in Israel” and that this is a case of false advertising, as it hides their real origin and the fact that purchasing Ahava products finances injustices against Palestinians and diminishes Israel’s accountability in its unlawful land seizures.