The Fenholloway River, located in Florida’s northern Gulf Coast, was formerly an ecologically rich area before the river was reclassified as an “industrial river” in 1947 to allow companies to dump without restrictions directly into the water. Procter and Gamble (P&G) subsequently jumped on the opportunity and built its Buckeye Mill in 1954 to produce thousands of tons daily of chlorine-bleached cellulose for disposable sanitary products such as tampons, pads, and diapers. After 40 years of over 50 million gallons of toxic dumping a day, the river then turned black, smelly, and oily and contained over 2,000 times the acceptable levels of dioxin contamination. Disease rates in the surrounding Taylor County thus skyrocketed, with high rates of leukemia, cancer, blood and liver disorders, and more . Most marine life also died off, creating a 15 square mile “dead zone.” Any fish still surviving have received significant scientific attention for mutations such as pollutant-induced sex changes. Well water and other sources of groundwater also became contaminated . Locals were advised not to drink the water, and P&G began distributing bottled water in the community instead of cleaning up their mess .