The Nord Stream Natural Gas Pipeline was launched in November 2011. Its business model is to provide gas transportation capacity for the natural gas coming from western Russia for distribution into the European gas grid, with landfalls in Russia and Germany. The extension of The Nord Stream Pipeline, North Stream 2 (Severny Potok) Natural Gas Pipeline aims to be stretching along the Baltic Sea bottom from the Russian to the German coast by alike route. Its launch is planned for the end of 2019. For the landfall in Russia for the new pipeline, The Narva Bay and the Kolganpa cape were chosen as alternative routes. The published non-technical annotation of the gas pipeline project states that based on the results of environmental surveys and evaluation of both routes, the option of the Narva Bay, which affects the Kurgalsky Nature Reserve was considered preferable. The company's arguments are simple: the Narva Bay option is shorter, more convenient and, apparently, cheaper.