Last update:

Vital AD polluting Vrbas, Serbia

Since 2004, Vital AD - factory for edible oil and vegetable fats - is in the focus of NGO Ekoloski pokret Vrbas due to the negative effects of its activities on the environment of the town of Vrbas.


Vital AD established in 1855 is edible oil and vegetable fats factory located in the town Vrbas on the Great Bačka Canal (Veliki Bački kanal).

See more
Basic Data
Name of conflict:Vital AD polluting Vrbas, Serbia
Location of conflict:Vrbas
Accuracy of locationHIGH (Local level)
Source of Conflict
Type of conflict: 1st level:Industrial and Utilities conflicts
Type of conflict: 2nd level :Manufacturing activities
Specific commodities:Industrial waste
Manufactured Products
Project Details and Actors
Project details:

Vital AD is producing edible sunflower oil, vegetable fats, ketchup, margarine, mayonnaise, and mustard.

See more
Type of populationSemi-urban
Affected Population:43,000
Start of the conflict:2004
Company names or state enterprises:Vital AD from Serbia - Owner of the factory
Invej AD from Serbia - New owner of the factory
Relevant government actors:The Ministry of Agriculture and Environmental Protection of Republic of Serbia; The Provincial Secretariat for Architecture, Spatial Planning and Environmental Protection; Province and Rebublic Inspectorate of Environmental Protection; Water Authority Vojvodina Vode; Anti-Corruption Agency Serbia; Municipality of Vrbas
Environmental justice organizations (and other supporters) and their websites, if available:Ekoloski pokret Vrbasa; Primary schools “20th of October” and “Bratstvo i jedinstvo” Vrbas; Association “Beljanska bara” Turija; Ecological Movement of Srbobran; Sports association “Vinogradi”; Sports association “Mladost”; Group of citizens from Kula; and Local television station “Bačka”.
Conflict and Mobilization
IntensityMEDIUM (street protests, visible mobilization)
Reaction stageMobilization for reparations once impacts have been felt
Groups mobilizing:Local ejos
Social movements
Recreational users
Forms of mobilization:Artistic and creative actions (eg guerilla theatre, murals)
Development of a network/collective action
Media based activism/alternative media
Official complaint letters and petitions
Public campaigns
Street protest/marches
Boycotts of companies-products
Impacts of the project
Environmental ImpactsVisible: Air pollution, Loss of landscape/aesthetic degradation, Soil contamination, Surface water pollution / Decreasing water (physico-chemical, biological) quality
Potential: Groundwater pollution or depletion
Health ImpactsVisible: Other environmental related diseases
Potential: Mental problems including stress, depression and suicide
Other Health impactsRespiratory diseases.
Socio-economical ImpactsVisible: Increase in Corruption/Co-optation of different actors, Lack of work security, labour absenteeism, firings, unemployment, Loss of landscape/sense of place
Project StatusIn operation
Conflict outcome / response:Court decision (failure for environmental justice)
Court decision (undecided)
There was no response.
Development of alternatives:The activists are requesting implementation of the pollution abatement technology, as well as cancellation of Vital AD privatization contract.
Do you consider this an environmental justice success? Was environmental justice served?:No
Briefly explain:Vital AD continues working without any changes in the production processes. In addition, the factory cannot be penalized because of the bad regulation. As of today, no decisions on the juridical case or the request for privatization repealing have been issued.
Sources and Materials
Links to general newspaper articles, blogs or other websites

Prijava protiv Vitala I zahtev za ponistenje privatizacije
[click to view]

Garez gusi Vrbasane
[click to view]

Protesti protiv Vitala
[click to view]

Prijava protiv Vitala
[click to view]

Zagadjivanje kanala-treci dan
[click to view]

Ekoloski teror Vitala
[click to view]

Stetocine u akciji
[click to view]

Vrbas: Peticija i protesti zbog zagađenja
[click to view]

"Vital zagađuje grad Vrbas"
[click to view]

Protesti ispred Vitala na danu voda 2012.
[click to view]

Састанак ЕПВ са руководством Витал-а из Врбаса
[click to view]

Krivična prijava protiv fabrike Vital
[click to view]

Ekolozi okrivili "Vital"
[click to view]

Related media links to videos, campaigns, social network

Protesti na danu voda- NGO Performance on Danube Day
[click to view]

Vital pollutes again
[click to view]

Slamcica u kanalu
[click to view]

Vital zagadjuje
[click to view]

Protest u Vrbasu 20.06.20130.
[click to view]

Protesti ispred Vitala
[click to view]

Vital pollutes the channel
[click to view]

Vital pollutes
[click to view]

Protesti ispred Vitala na danu voda
[click to view]

Protesti ispred Vitala
[click to view]

Air pollution
[click to view]

Environmental Activism
[click to view]

Other documents

Stop polluting Vrbas The protests from June 2013 after a two week of severe air pollution caused by Vital factory.
[click to view]

Air pollution Air pollution from AD Vital
[click to view]

Water pollution The factory emits its wastewater directly to the Great Bačka Canal
[click to view]

Meta information
Contributor:Jovanka Spiric, Universitat Autònoma de Barcelona, vankajo(at)
Last update23/05/2016
Legal notice / Aviso legal
We use cookies for statistical purposes and to improve our services. By clicking "Accept cookies" you consent to place cookies when visiting the website. For more information, and to find out how to change the configuration of cookies, please read our cookie policy. Utilizamos cookies para realizar el análisis de la navegación de los usuarios y mejorar nuestros servicios. Al pulsar "Accept cookies" consiente dichas cookies. Puede obtener más información, o bien conocer cómo cambiar la configuración, pulsando en más información.